Title Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II

Edition (Library version) Published Fort Worth, Texas : GCBII Productions [2012]

Online access available from: ProQuest Ebook Central (owned titles)    View Resource Record   ProQuest Ebook Central (Limited concurrent users)    View Resource Record

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Description 1 online resource ( xxiv, 729 pages) Bibliography Includes bibliographical references Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Genre/Form Handbooks and manuals. Form Electronic book ISBN 0615630685 (electronic book) 9780615630687 (electronic book)

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