Title Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James

Published Chicago, Ill. : American Marketing Association, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.83028 Bru/Msh 2005	4	AVAILABLE

Description xxii, 842 pages ; 24 cm Bibliography Includes bibliographical references and indexes Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Genre/Form Handbooks and manuals. Author Hensel, Paul J. James, Karen E. ISBN 1587992051 v. 4

Other Titles Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising 1998 - 2001

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