Title Advances in services marketing and management : research and practice. Volume 3, 1994 / edited by Teresa A. Swartz, David E. Bowen, Stephen W. Brown

Published Greenwich, Conn. : JAI Press, 1994

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Swa/Ais		AVAILABLE

Description xxvi, 279 pages : illustrations ; 24 cm Notes This vol. is published in conjunction with the First Interstate Center for Services Marketing, Arizona State University Bibliography Includes bibliographies Subject Management -- Research. Marketing research. Service industries -- Management. Service industries -- Marketing. Author Bowen, David E. Brown, Stephen W. (Stephen Walter), 1943- Swartz, Teresa A. First Interstate Center for Services Marketing. ISBN 1559387262

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