Title Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock

Edition Second edition Published Jurong, Singapore : Pearson Education South Asia Pte Ltd, 2012 Singapore : Pearson Education South Asia Pte Ltd., 2012 ℗♭2013

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Wir/Eos 2012		AVAILABLE

Description 679 pages. : colour. illustrated. ; 28 cm Series Always learning Always learning. Contents Part I: Understanding service products, consumers, and markets -- Part II: Applying the 4 Ps of marketing to services -- Part III: Designing and managing the customer interface -- Part IV: Developing customer relationships -- Part V: Striving for service excellence -- Part VI: Cases Notes 1st edition has Lovelock as primary author Bibliography Includes bibliographical references and indexes Subject Service industries -- Marketing -- Textbooks. Service industries -- Marketing. Genre/Form Textbooks. Author Chew, Patricia, author Lovelock, Christopher H., author ISBN 9789810686185

Other Titles Services marketing

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