Title Essentials of services marketing / Jochen Wirtz, Christopher Lovelock

Edition Third edition Published Harlow : Pearson Education Limited, 2018

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Wir/Eos 2018		AVAILABLE

Description 670 pages : color, illustrations ; 24 cm Bibliography Includes bibliographical references and indexes Subject Service industries -- Marketing. Author Lovelock, Christopher H., author ISBN 9781292089959 1292089954

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