Title Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman

Edition Fourth edition Published Fort Worth ; Sydney : Dryden Press, 1999

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Bat/Msm 1999		AVAILABLE
MELB	658.8 Bat/Msm 1999		AVAILABLE

Description xxvi, 471 pages : illustrations ; 29 cm Series Dryden Press series in marketing Dryden Press series in marketing. Notes Previous ed.: /by John E.G. Bateson. 1995 Bibliography Includes bibliographical references and index Subject Service industries -- Management. Service industries -- Marketing -- Management. Service industries -- Marketing. Author Hoffman, K. Douglas. LC no. 98073895 ISBN 0030225191

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