| Description |
vii, 200 pages : illustrations ; 24 cm |
| Series |
Marketing in action series |
|
Marketing in action series.
|
| Contents |
Ch. 1. A way of looking at things -- Ch. 2. What is a service? -- Ch. 3. Practical marketing concepts -- Ch. 4. Strategic direction decisions -- Ch. 5. Pricing for profit -- Ch. 6. Targeted promotional strategies -- Ch. 7. Managing the process -- Ch. 8. The marketing audit for service providers |
| Summary |
"The aim of this book is to outline key marketing concepts, techniques and strategies that will enable you to market your service to the right audience and with the right approach." "Marketing a Service for Profit has an action-oriented approach, identifying 'key points' at each relevant stage and 'action points' to ensure that the right steps are taken. By the end of the book, you will not only have gained a good grasp of marketing techniques but will also be in a position to selectively employ these techniques for profit."--BOOK JACKET |
| Notes |
"In association with Marketing" |
| Bibliography |
Bibliography : page [192] |
| Subject |
Service industries -- Marketing.
|
| ISBN |
0749419199 |
|
