Cover; Half Title; Title Page; Copyright Page; Table of Contents; Marketing is Service Marketing; The Marketing of Professional Services; Strategies for Managing Demand in Capacity-Constrained Service Organisations; Service Markets: The Effects of Competition Policy and Consumer Protection; Productivity and Effectiveness in Service Firms; Marketing Bank Services; Marketing Insurance Services: The Main Challenges; Estate Agency: A Marketing Challenge; Advertising and the Professions; Marketing Freight Transport: The Need for Customer-orientation
Development of the 'Travelcard' Concept in Urban Public TransportLocal Authorities and the Marketing of Leisure Services; The Marketing of Tourism; Marketing Package Holidays; The Impact of New Technology on Services Marketing; The Strategy of Customer Service; Notes on Contributors
Summary
First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company
