Title Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne

Edition Second edition Published Oxford : Elsevier Butterworth-Heinemann, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Mcd/Mpf 2006		AVAILABLE

Description xiv, 401 pages : illustrations ; 25 cm Notes 'First published as 'Marketing planning for services', 1996' --verso t.p Bibliography Includes bibliographical references and index Subject Service industries -- Marketing. Service industries -- Planning. Author Payne, Adrian. ISBN 075066746X paperback 9780750667463 paperback

Other Titles Title of previous ed.: Marketing planning for services

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