| Description |
1 online resource (131 pages) |
| Series |
Journal of services marketing, 0887-6045 ; v. 16, no. 7 |
|
Journal of services marketing ; v. 16, no. 7
|
| Contents |
Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels -- from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services |
| Summary |
About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal, Managing Service Quality |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Marketing.
|
|
Service industries -- Marketing.
|
|
Marketing
|
|
marketing.
|
|
BUSINESS & ECONOMICS -- Customer Relations.
|
|
Marketing
|
|
Service industries -- Marketing
|
| Form |
Electronic book
|
| Author |
Kandampully, Jay
|
| ISBN |
1845446895 |
|
9781845446895 |
|
