| Description |
1 online resource (272 pages) |
| Series |
Sport in the Global Society |
|
Sport in the global society.
|
| Contents |
Sport and the media : the emergence of a major research field / Alina Bernstein and Neil Blain -- The Olympic Games : twenty-first century challenges as a global media event / Nancy K. Rivenburgh -- What's in a name? : Muhammad Ali and the politics of cultural identity / Amir Saeed -- From pig's bladders to Ferraris : media discourses of masculinity and morality in obituaries of Stanley Matthews / Garry Whannel -- New media sport / Raymond Boyle and Richard Haynes -- Meeting the industry : an interview with Alex Gilady and Alina Bernstein -- Attribution of failure : Hans-Joerg Stiehler and a German soccer story / Mirko Marr -- "Witches of our age" : women ultras, Italian football, and the media / Rinella Cere -- "We got next" : images of women in television commercials during the inaugural WNBA season / Stanley T. Wearden and Pamela J. Creedon -- Fitba crazy? : Saturday Super Scoreboard and the dialectics of political debate / Hugh O'Donnell -- Beyond "media culture" : sport as dispersed symbolic activity / Neil Blain |
| Summary |
An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland |
| Notes |
Print version record |
| Subject |
Mass media and sports -- Cross-cultural studies
|
|
Sports -- Social aspects -- Cross-cultural studies
|
|
Mass media and sports
|
|
Sports -- Social aspects
|
| Genre/Form |
Cross-cultural studies
|
| Form |
Electronic book
|
| Author |
Blain, Neil
|
| ISBN |
9781136344848 |
|
1136344845 |
|
