| Description |
viii, 263 pages ; 22 cm |
| Series |
Sport in the Global Society., 1368-9789 |
|
Sport in the global society.
|
| Contents |
Sport and the Media: The Emergence of a Major Research Field / Alina Bernstein and Neil Blain -- The Olympic Games: Twenty-First Century Challenges as a Global Media Event / Nancy K. Rivenburgh -- What's in a Name? Muhammad Ali and the Politics of Cultural Identity / Amir Saeed -- From Pig's Bladders to Ferraris: Media Discourses of Masculinity and Morality in Obituaries of Stanley Matthews / Garry Whannel -- New Media Sport / Raymond Boyle and Richard Haynes -- Meeting the Industry: An Interview with Alex Gilady / Alina Bernstein -- Attribution of Failure: A German Soccer Story / Hans-Joerg Stiehler and Mirko Marr -- 'Witches of Our Age': Women Ultras, Italian Football and the Media / Rinella Cere -- 'We Got Next': Images of Women in Television Commercials during the Inaugural WNBA Season / Stanley T. Wearden and Pamela J. Creedon -- Fitba Crazy? Saturday Super Scoreboard and the Dialectics of Political Debate / Hugh O'Donnell |
|
Beyond 'Media Culture': Sport as Dispersed Symbolic Activity / Neil Blain |
| Summary |
An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology, gender, women in American basketball advertising, and cult football radio in Scotland |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media and sports.
|
|
Mass media and sports -- Cross-cultural studies.
|
|
Sports -- Social aspects -- Cross-cultural studies.
|
| Genre/Form |
Cross-cultural studies.
|
|
Cross-cultural studies
|
| Author |
Blain, Neil, 1951-
|
|
Bernstein, Alina.
|
| LC no. |
2002151346 |
| ISBN |
0714652997 cloth |
|
0714682616 paperback |
|
