Title Branding / Geoffrey Randall

Published London : Kogan Page, [1997] London : Kogan Page, c1997 c1997 ©1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Ran/Bra		AVAILABLE
W'BOOL	658.827 Ran/Bra		AVAILABLE

Description 157 pages : illustrations ; 22 cm Series Marketing in Action Series Marketing in action series. Notes Includes index Bibliography Bibliography: pages [148]-150 Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) -- Management. Brand name products. Branding (Marketing) LC no. 00001332 ISBN 0749421266

Other Titles Branding : a practical guide to planning, organizing and strategy

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