Title Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind

Edition paperback edition Published London ; Sterling, Va. : Kogan Page, 2005 ©2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Ind/Bbh		AVAILABLE

Description xviii, 236 pages : illustrations ; 23 cm Notes Originally published: 2003 Bibliography Includes bibliographical references and index Subject Brand name products. Brand choice. Product management. Author Ind, Nicholas. ISBN 0749443995 (paperback) 0749441151

  Permalink