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Book Cover
Author Ottesen, Otto, 1936-

Title Marketing communication management / Otto Ottesen
Published Denmark : Copenhagen Business School, 2001


Location Call no. Vol. Availability
 W'BOOL  658.802 Ott/Mcm  AVAILABLE
Description 358 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index
Subject Marketing -- Management.
Marketing -- Planning.
Communication in marketing.
ISBN 8716133358 :
Other Titles Marketing communication management : a holistic approach for increased profitability