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Author
Lowenstein, Michael W., 1942- author.
Title
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein
Published
Milwaukee, Wisconsin : ASQ Quality Press, 2011
©2012
Click on the following:
ProQuest Ebook Central
Copies
Description
1 online resource (398 pages) : illustrations
Bibliography
Includes bibliographical references (pages 337-347) and index
Notes
Print version record
Subject
Customer loyalty.
Customer services.
Customer relations.
Customer loyalty
Customer relations
Customer services
Form
Electronic book
ISBN
9780873898119
0873898117
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