| Description |
3 volumes ; 25 cm |
| Contents |
Volume 1. Consumer behavior scales; Advertising scales; Organizational, salesforce and miscellaneous scales -- Volume 2. Consumer behavior scales; Advertising scales; Organizational, salesforce and miscellaneous scales --Volume 3. Consumer behavior-related scales; Advertising-related scales; Organizational behavior-related scales |
| Notes |
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel |
|
Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
English |
| Subject |
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
|
|
Scaling (Social sciences) -- Handbooks, manuals, etc.
|
| Author |
Hensel, Paul J.
|
|
James, Karen E.
|
| LC no. |
00001285 |
| ISBN |
0877572267 (v. 1) |
|
0877572518 (v. 1) |
|
0877572615 (v. 2) |
|
0877572909 (v. 3) |
|
1587992051 (v. 4) |
|
