Title Service management and marketing : a customer relationship management approach / Christian Grönroos

Edition Second edition Published Chichester : Wiley, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Gro/Sma 2002		AVAILABLE
WATERFT BUSINESS	658.8 Gro/Sma 2002		AVAILABLE
MELB	658.8 Gro/Sma 2002		AVAILABLE

Description x, 394 pages : illustrations ; 25 cm Notes Previous ed.: Lexington, Mass. : Lexington Books, 1990 Bibliography Includes bibliographical references and index Subject Service industries -- Marketing. Customer services. LC no. 00032093 ISBN 0471720348 paperback 0471720348 alkaline paper 0471720348 paperback alkaline paper

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