Title Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

Published New York : HarperCollins College Publishers, [1996] ©1996

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Rus/Sma		AVAILABLE
MELB	658.8 Rus/Sma		AVAILABLE

Description xx, 508 pages : illustrations ; 24 cm Bibliography Includes bibliographical references and index Subject Customer services. Service industries -- Marketing. Author Keiningham, Timothy L. Zahorik, Anthony J. LC no. 95038909 ISBN 0673991458

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