Title Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg

Published London : Dryden, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Gab/Csm		AVAILABLE

Description xiv, 537 pages : illustrations ; 25 cm Bibliography Includes bibliographies and index Subject Service industries -- Marketing. Service industries -- Management. Customer services -- Management. Author Hogg, Gillian. Gabbott, Mark. LC no. 00001309 ISBN 0030990351 paperback 1861524382

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